Summary:

«“Consumers finally feel agency to choose our healthcare services and where they come from,” said Julie Yoo, general partner at Andreessen Horowitz, a venture capital firm. “We used to rely solely on our doctors to refer to places, but now multiple generations of people are just going to the web, particularly since the pandemic hit. We also are paying more out of pocket. We feel the pain in our pocketbook and additionally care about the quality of the service we’re receiving, so we’re looking for ROI (return on investment) on the dollars we’re spending.”»

«Also, fatigue persists among health systems and insurers about the number of digital health point solutions in the marketplace, experts say. Buyers are more likely to take a chance on a company that’s proven itself to be a hit with consumers than those that have not.»

Article written by Gabriel Perna.

Photo: Getty Images/iStockphoto

29|04|2022

Source:

Digital Health Business and Technology

https://digitalhealth.modernhealthcare.com/digital-health/digital-health-go-market-strategy-consumers-increasingly-come-first?adobe_mc=MCMID%3D25299103603213267972045353872249534127%7CMCORGID%3D138FFF2554E6E7220A4C98C6%2540AdobeOrg%7CTS%3D1652684745&CSAuthResp=1%3A%3A1073077%3A6144%3A24%3Asuccess%3AD79258A1EB5EB2BA5ED9B5A679BED37A