Summary:
«It’s no secret that HCPs are using digital more and more. When visiting a doctor, it’s pretty common to see a doctor going from room to room with laptops. Usually, when an HCP starts their day, they triage emails, look at their schedule, and then sign onto Medscape to get updates. But where is pharma in this digital transaction?.»
Article written by Richard Meyer.
28|07|2021
Source:
World of DTC Marketing